Free Download The MOTLEY FOOL'S RULE BREAKERS, RULE MAKERS: THE FOOLISH GUIDE TO PICKING STOCKS, by David Gardner
Free Download The MOTLEY FOOL'S RULE BREAKERS, RULE MAKERS: THE FOOLISH GUIDE TO PICKING STOCKS, by David Gardner
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The MOTLEY FOOL'S RULE BREAKERS, RULE MAKERS: THE FOOLISH GUIDE TO PICKING STOCKS, by David Gardner
Free Download The MOTLEY FOOL'S RULE BREAKERS, RULE MAKERS: THE FOOLISH GUIDE TO PICKING STOCKS, by David Gardner
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Amazon.com Review
For the past eight years, the U.S. stock market has been on a bull run the likes of which few have ever seen, making and breaking records almost every quarter. And for the last four of those years, David and Tom Gardner's self-described market-crushing stock portfolios have made the market's own incredible performance pale by comparison. In their third book, The Motley Fool's Rule Breakers, Rule Makers, the brothers reveal the methodology behind their stock-picking success, which is impressive. The Rule Breaker Portfolio (formerly known as the Fool Portfolio on their Web site) has risen some 650 percent since its inception in 1994, thanks to stocks such as America Online, McAfee, and Wal-Mart, while the Rule Maker Portfolio (formerly known as the Cash King Portfolio) has risen 440 percent on the backs of investments in Microsoft, Cisco Systems, and Intel. Fans of the Motley Fool, who with luck have prospered from the Gardners' timely advice, will no doubt love Rule Breakers, Rule Makers. The book is written in their usual humorous and self-congratulatory style--not only educational, but often aimed at making the pros on Wall Street wince, as they should. However, if you're new to the Motley Fool or to stock picking in general, you may do well by first considering one of their earlier books, You Have More Than You Think and The Motley Fool Investment Guide. --Harry C. Edwards
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From Publishers Weekly
The sassy creators of the popular personal finance Web site and authors of the bestselling The Motley Fool Investment Guide (1997) now offer advice on how to evaluate the investment potential of specific companies. Here, the Gardners proffer five key principles by which to judge innovative "Rule Breaking" companies. Among them: "top dog-and-first-mover in an important emerging industry" (e.g., Amazon.com and Whole Foods Market); "sustainable advantage due to business momentum, patent protection, visionary leadership, or inept competitors" (Wal-Mart, Amgen); and "smart management and good backing" (Intuit). Yet, while the Gardners tell readers not to pay attention to analysts' expectations and earnings statements, they proceed to break their own rules, explaining that, as companies get more profitable and grow into "Rule Makers," investors should look to more traditional measurements such as sales-to-debt ratios, growth, etc. The book is certainly more fun than most stock-picking manuals, and the insights into company management are amusing. In discussing the poor performance of Boston Chicken, the authors write, "Rather than being inept, Boston Market wound up playing chicken with companies whose managers were smarter and more experienced hands at this game." However, novice investors may find the advice more difficult to follow than previous Motley Fool books. Author tour. Copyright 1999 Reed Business Information, Inc.
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Product details
Hardcover: 336 pages
Publisher: Simon & Schuster (February 2, 1999)
Language: English
ISBN-10: 0684844001
ISBN-13: 978-0684844008
Product Dimensions:
6.5 x 1 x 9.8 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
45 customer reviews
Amazon Best Sellers Rank:
#1,389,599 in Books (See Top 100 in Books)
Having been disappointed in the earlier investing books by the Gardners (You Have More Than You Think and The Motley Fool Investment Guide), I found Rule Breakers, Rule Makers to be a solid and satisfying investment book. That was a pleasant surprise. If you decide to read any of the books by the Gardners, I suggest this one.The book is a combination of a conceptual search for outstanding growth companies to buy stock in, along with a quantitative discipline to test your thinking. This is also unusual in investment books, 99 percent of which are qualitative only.The first half of the book focuses on Rule Breakers, newer companies that have successfully established a new business model that will emerge as the new standard in their space. The examples are pertinent and interesting to consider. The cases are turned into specific guidelines for you to consider in selecting stocks.In a time when new business models are created much more frequently than ever before, this is a superb focus for an investment book. I strongly suggest you read and focus on what is said here to select the companies.Generally, you will not be able to pick stocks that will outperform the market. See John Bogle's excellent book, Common Sense About Mutual Funds, to learn more about why. The only approach that I think has a chance is to locate business model innovators. My research into top performing stocks has shown this factor to be determinative for many of the best companies.The Rule Maker section looks at more mature companies that have such market power that they can create a successful future for themselves. The main benefit is that it may be easier to sleep with a portfolio full of these stocks because they are typically not as volatile and as high priced as Rule Breakers.I particularly liked the appendix where 12 companies (AOL, Cisco, Coca-Cola, Dell, Disney, Gap, Intel, Kmart, Microsoft, Nike, Pfizer, and Schering-Plough) are evaluated using the Gardners' methods. This makes it much easier to understand their concepts.People who love the usually flippant style of the Gardners may not love this book as much as I did. The book is more conservatively written and framed than the usual Motley Fool style.But where money is concerned, clarity should be selected over humor. I think the Gardners made the right decision.If you are interested in stocks that may well grow faster than the market, I suggest this book as a solid way to evaluate the potential candidates. The book compares well to other books that look at this same question, being more specific and helpful. I also suggest that you consider the thinking in ChangeWave Investing as a test on your ideas drawn from this book.Well done! Good luck in applying these concepts to an appropriately-sized part of your portfolio when you can buy outstanding companies cheaply!! We may be nearing such a moment later in 2001.
I bought this near the peak of the Internet mania and at first the advice contained within was gold. Later I realized that many stocks did well simply because of dot com mania. Still, the book is a well-written, often quite useful collection of strategies for managing a portfolio.This book is not for the casual trader (it requires management) but it provides good advice to keep in mind. I think if the reader considers that these strategies require fairly regular vigilance, they can be helpful. If you don't have ample time to maintain a portfolio and check your assumptions, this (like any other investing strategy) can be dangerous -- although it's not especially risky I will concede that!Humor-wise, this is 5 stars. I enjoy the attitude of the Gardner brothers -- that all things in life should be enjoyed, even investing, so I still recommend this book as part of a balanced COLLECTION of good investing books. Just don't expect THE investment bible.
The only thing wrong with this book is it ends the trilogy I have so enjoyed. But work with The Fools has just begun. This week I buy my first stock! (Five shares of Whole Foods Market.) In this book, we learn David from Tom. Up till now, the trilogy has been written as "we." In this final book, David takes the first half, Tom the second. I love them both, they are what brotherhood should be. READ THIS TRILOGY--beginning with You Have More Than You Think. Please.
The Rule Breakers/Rule Makers approach to investing shows how to differentiate between the next Microsoft and the next Priceline, and how to capitalize on that knowledge. Wondering whether to take your profits on that start-up and run or hang on for greater glory? Whether to buy that stock that's already way up on the year or look elsewhere? This is the book for you.
The best book I've ever read about investing. Both approaches (Rule Breaking companies and Rule Making companies) are key to developing a supercharged portfolio.The Gardner brothers are as knowledgeable as they come -- and entertaining to boot!
Great book to expand you knowledge of stock investing and what to watch out for from brokers and the media.
A little dated at this point but still relevant principles.
Just intellectual enough too keep one's attention.Some really great investing trivia.and history.Kept my interest continuously.Have read and will read more of the Gardener's writings.
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